Empirical Study on the Search Engine Optimization
Empirical Study on the Search Engine Optimization Online information search is a ubiquitous and critically important activity in e-commerce. Search engines occupy a prominent position in the online world [1]. Along with the increasing importance of searches, search engine marketing plays greater significant roles in online advertising, and brings about with it the techniques of the SEO. SEO is the process of improving the volume and quality of traffic to a website via search results [2]. While the importance of impact of SEO techniques on quality of websites has often been highlighted, much more remains to focus on theory of search engine algorithm. There is little systematic evidence on whether SEO techniques affect different websites. SEO efforts may involve a website’s coding, presentation, structure as well as the strategy of market segmentation and so on. On second thoughts and after referring to the methods adopted by previous studies, SEO techniques are observed from four aspec...