Search Engine Optimization PROCESS
Search Engine Optimization PROCESS At the beginning of search engine optimization (SEO), it is necessary to understand the overall process carried out in an effective implementation of SEO. The overall process is divided into the six phases, namely, research, reporting and goal setting, content building, webpage optimization, social and link building and maintaining progress report of SEO plan [1]. The overall process of SEO briefs the simple steps to carry out for effective and efficient optimization of web pages. Now let us see these phases. A.Research Research phase is carried out into two steps, namely, Keyword Analysis and Competitive Analysis. 1)Keyword Analysis First step in keyword analysis is to identify a set of keywords that will be used in optimization. Once the set of keywords are identified, then it is easy to determine which keywords are being frequently typed in the search URLs. The outcome of the keyword analysis phase is the occurenaces of particular keyword in URLs....