IMPLEMENTATION OF SEARCH ENGINE OPTIMIZATION

IMPLEMENTATION OF SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) playsvital role in online marketing whichcan be acrucial parameter for influencing success for any business. A small retailer to large e-commerce has keen interest in marketing and branding through SEOand to achieve thedesired results as swiftly as possible. The purpose of SEO is to improve the organic ranking of a website with leading search engines. This article introduces and discusses the concept of white hat search engine optimization (SEO). This research works on the latest algorithms of search engines especially for Google without getting sandboxed. Proposed mechanism used in this article issafe and practically possible to increase the search traffic. This is done by ―On page‖ and ―Off page‖ Search engine optimization techniques.

search engine optimization is the process by which one can increase the visibility of website or webpage in search results [1] in order to increase the visitors of that website or on the particularpage [2]. Purpose of this research is to get higher ranking in search results using white hat SEO techniques.How search engine works?When any user searches phrase or a word then the search engine generate the list of website links where that particular phrase or word were found [3].In order to show the list of websites in search results the search engine perform crawling, indexing, processing, ordering and then retrieving the results[3]. Search engines use ―Web Crawlers‖ that crawls the webpages of websites, and index it on the basis of certain algorithm. Like Google uses Google bot[4]for crawling the webpages, and uses algorithm like Panda, Penguin, Hummingbird and Pigeon for processing the results by removing spam results like a website that contain no relevant information but due to malpractices it comes in results, And arranging t according to relevancy criteria. The latest algorithm is introduced by Google is Pigeon[5]in 22ndJuly 2014 to increase the visibility of local listing in search results[6]. The whole story is that the algorithm is continuously updating to decrease the spam results which makes difficult to establish the ranking of website

In the mid of 1990 the internet has had a revolutionary impact on the culture and commerce. In 1993 when there is about 600 of websites the first directory introduced by O’Reilly & Associates i.e, GNA[8](Global Network Navigator), In 1994 ―yahoo and WebCrawler‖, then in 1995 ―Altavista‖[9]one that show outline of content in webpage. Afterwards in 1998 ―Google‖[10]by Larry Page and Sergey Brinwere the most successful among these. There are over 1,195,768,082(approx.) websites at the time and to deal with such a large number Google introduces many algorithms in order to give user better and fast results. Major search results are affected by the ―panda‖[11]algorithm introduced in 2011 that emphasis more on the content and the simplicity of website rather than backlinks, and then comes ―Penguin‖[12]in 2012 that affect the visibility of various website that violates the Webmaster Guideline. In2013, ―Hummingbird‖[14]algorithm is introduced which more emphasis on the backlinks, age of website and webmaster Guidelines. In 2014,―Pigeon‖ which emphasis on increasing the ranking of local listing in a search[15]. So there is peak to peak competition to get better ranking. SEO Company Arudhra Innovations

IMPLEMENTATION OF SEARCH ENGINE OPTIMIZATION

Content: Content of webpage should be 65% to 75% unique and in high quality, and the text to html ration is in between 25% -75%. Search engines crawlers visit the site and create a copy of content in their database, if they found any other webpage containing the same content then that webpage penalized. https://arudhrainnovations.com/

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