Analysis of Search Engine Optimization on Reverse Engineering

Analysis of Search Engine Optimization on Reverse Engineering

https://ift.tt/2NM6rWj Page rank analysis PageRank is a tool used by Google to determinethe importance of a pageand to compute a rank for every web page [2]. Google describes PageRankas follows, “PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important receive a higher PageRank and are more likely to appear at the top of the search results.”PageRank value ranges from 0 (least important)to 10 (maximum importance). Important page usually receives a higher PageRank, and appears at the top of the search resultswith a higher probability. Based on the PageRank result of all web pages, we get an average PageRank for each classified segment shown in Fig. 1.From Fig. 1, we can see that hotter and higher ranking keywords receive higher PageRank.If a website wants to optimize hot keywords and improve the rank its search position within Google search results, it should be designed following the pattern of Google search engine runs, so the PageRank value of the website could be liftedURL analysisThe URL (Universal Resource Locator) is the literal address of a web site on the Internet. It’s the address that site visitors type into their browser’s address bar to reach he website, or in some cases it’s the link that the users click to find the website. TABLE I. SEOFACTORS AND SUGGESTIONS FOR URLFactorsSuggestionsURL layersGreater than 1, maybe 2 or 3 are bestURL lengthShorter length, should be no longer than 70 charactersKeyword in URLKeyword should appear in the URLThere are four ways in which Googlefinds anew web site.The first and most obvious way is to submit the website’s URL to Googlefor crawling, via the “Add URL” form at https://ift.tt/3cWmQTW second way is when Google finds a link to a new website from anothersite that it has already indexed and subsequently sends its spider to followthe link. The third way is when a new websitesign up for Google WebmasterTools,verify thesite, and submit a sitemap.The fourth (and final) way is when a new websiteredirectsan alreadyindexed webpageto the new page (e.g. using a 301 redirect)[4].In the URL analysis we firstlyparseURLs we getfrom Google search result page,and then analyzethe SEO factors for URLs. We get the following rules to optimize a website (See TABLE I).From TABLE I, we can see, relatively short URL is preferred in the search engine optimization. What’s more, keywords should be included in URL. In this way, the website will be found more easily by the web crawlers.C.HTML analysisFirstly, validate the HTML using W3C guidelines [7]. HTML is a pretty straightforward programming language. However, like any language, a document written in HTML may contain meaningless texts. Although these texts may not affect a web visitor’s experience, they will affect the search rank of the website. Therefore, to optimize a website, an analysis of HTML is necessary to find important factors for SEO.After validating HTML, we analyze HTML itself. At this stage we ignore all tags in the HTML document, and focus on the content only. SEO factors and suggestions for HTML textare shown in TABLE II. In the table, keyword density in HTML means the number of keyword characters divided by the number of total HTML characters https://arudhrainnovations.com/

Analysis of Search Engine Optimization on Reverse Engineering

Finally, we analyze links. Aweb pagewithout links is like an isolatedisland. The first purpose of linksis to connect awebsite to others whichare relevant to theinformation ofthe website.Another reason links are so important is that links into a website from other web sites serveas votes for the value of the website. Usually, the more links that lead to a website, the moreweight a search engine crawler will give the website, which in turn equates to a better search engineranking, especially for search engines such as Google that usesa quality ranking factor such asPageRank

The links leading into a website are called inbound links. In reality, it is difficult to calculate the total number of inbound links. Therefore, in our analysis we mainly parse the outbound links.Outbound links help to establish a website’s expertise in a particular area. Theycan add value to a website by providing usefulinformation to the users, althoughthe website does not have to create the content related to thatinformation. Whenthe website’s visitors clicAnother thing we should mention is that the result of these top 5 factors can’t explain all cases in SEO since the limitation of our data and Google changes their ranking factors from time to time. It’s more important to master the core SEO principle and the analysis method. Web Design Company Kumbakonam

The post Analysis of Search Engine Optimization on Reverse Engineering appeared first on Aashee Info Tech.



from WordPress https://ift.tt/2TMIdzz

Comments

Post a Comment

Popular posts from this blog

Schenectady designer comes long way

Image
Schenectady designer comes long way Working with Michael Arterberry, whom Sincere met at Green Haven, he brought a workshop to the Capital Region called the Power of Peace program, which helps kids and teens learn conflict-management skills. Sincere and Arterberry wanted to bring the program to the Hamilton Hill Arts Center and met with Miki Conn, who was the center’s director at the time. “It was the start of a friendship,” Conn said. While the program wasn’t the right fit for the center, Sincere kept in touch with Conn and eventually began volunteering there. Conn became Sincere’s mentor — and like a second mother. “I had lost my son in a car accident a few years before, and Sincere had lost his mom, so he called me Mom,” Conn said. For several years, Sincere volunteered and worked with teens at Carver Community Center, Youth Voices Center, Inc., and others. When it came to a day job, Sincere tried to get back into cooking, but after his health declined, he had to quit. It was ...
Read more

ANNOTATED ONLINE RESOURCES FOR FASHION FEATURE EXTRACTION

Image
ANNOTATED ONLINE RESOURCES FOR FASHION FEATURE EXTRACTION We propose a method to extract representative features for fashion analysis by utilizing weakly annotated online fashion images in this work. The proposed system consists of two stages. In the first stage, we attempt to detect clothing items in a fashion image: the top clothes (t), bottom clothes (b) and one-pieces (o). In the second stage, we extract discriminative features from detected regions for various applications of interest. Unlike previous work that heavily relies on well-annotated fashion data, we propose a way to collect fashion images from online resources and conduct automatic annotation on them. Aleesha Intitute Fashion Designing Based on this methodology, we create a new fashion dataset, called the Web Attributes, to train our feature extractor. It is shown by experiments that extracted regional features can capture local characteristics of fashion images well and offer better performance than previous works. ...
Read more

Negative SEO Attacks

Image
Negative SEO Attacks  Search Engine Optimi sation (SEO) is a form of Internet marketing that seeks to promote websites and apps by increasing their visibility in search engine result pages (SERPs). Techniques used by SEO practitioners who operate within the guidelines of the search engines are known as ‘white- hat”; in c ontrast “black -hat” techniques are designed to manipulate search rankings. Negative SEO is a relatively new phenomenon whereby a third party applies SEO techniques that seek to exploit vulnerabilities in search engine ranking algorithms to negatively affec t the ranking of a target website. Few risk assessment models and frameworks exist to address this threat. In this paper, we define negative SEO and categorise common classes of techniques deployed in negative SEO. A risk assessment framework is proposed for negative SEO using a game theoretic approach. We propose a model to determine the idea...
Read more