Product Identity Sewing Machine Industry

Product Identity Sewing Machine Industry

Creating Product Identity by Means of Introducing Enterprise Culture The aim of Xi’an Typical Industry Co., Ltd is “Typical Your Choice”. Today, both humanization and the theme of creating harmonious society are emphasized in enterprise culture, and customer’s satisfaction is always taken into consideration in design and production. So, while creating product identity, firstly, the intention of the sewing machine was designed simply in order that the users could study and operate easily and get quick reaction; secondly, the users’ skillful operation secured the high efficiency and good safety performance of; thirdly, the machine’s breakdown rate was lower, the maintenance was convenient and the users can do it mostly, fourthly, the shape was clear and graceful and the users would hardly feel tired due to its refreshing color; finally, the reasonable price also brought customers’ wide acceptance. The product modeling must be as sturdy, credible and pioneering as corporation’s logo. Thus straight line was its major element, the sturdy chamfer worked as a transition to selectively replace the round chamfer. Creating Differentiation Means for Product Identity of Different Enterprises Due to serious homogenization of enterprise product, differentiation means should be used on creating product identity from the point of view of color, modeling element, safety and ergonomics etc. At the same time the working environment and time, other enterprise’s product modeling and continuity should be taken into consideration. After a series of consideration, the final product style took white as its major color instead of traditional grey, for white was neat and lively. As for the safety in using the product, much highly contrast color had been adopted as warning color.VS Sewing Machines

Creating PI Unification within Enterprise. The demand for differentiation of different enterprises’ products should never ignore PI unification within enterprise, and it was the most important part of creating PI in enterprise, that was, finding identical or similar DNA in various products. The most effective way of creating PI unification within enterprise should begin with color, modeling and tactile sensation etc. as the researcher, the writer had kept a long time contact and communication with the top management and engineers in Xi’an Typical Industry Co, Ltd, and the final agreement had been reached that the well-accepted parts by customers such as material and tactile sensation should be continually adopted in the future, while PI unification within enterprise would be chiefly conducted through adjusting color or modeling. Therefore the orientation and goal of this research had been set. In terms of color, it was designed from the same hue, color arrangement, lightness and purity. The study was confined to industrial field, so the cold tune was the major color element. The main tune did not adopt any highly contrasting color. Refreshing high lightness and low purity was designed selectively to avoid visual fatigue. In terms of modeling, the main means was considered form lines, shape, size, proportion and the constitution of these elements. Typical Industry had lots of the enterprises, and much difference of size, construction and function of products still existed. In this research, lines and proportion acted as the chief elements considered, and sturdy figure, vast proportion, uniform integral proportion and geometric mapping was used to keep unification of product identity. As was mentioned above, the product chromatograph, characteristic curve and shape proportional mapping was composed the conclusion https://www.vssewingmachine.in/

The unification of product functions and model design in sewing machine business leads to the price war among the different enterprises, which greatly reduces business profit. To avoid imitation and open up new profit, nowadays enterprises are eager to independently develop and establish their own product identity system, so they can turn price competition to brand competition and reap the permanent benefit in the market competition mainly characterized by intellectual property. Industrial sewing machine materials and technology are comparatively steady, so it is quite possibly limited to construct product identity. This research toke Xi’an Typical Industry Co., Ltd as an object of study and discussed how to introduce PI into sewing machine industry.The research aimed at creating product identity of Typical Industry Co. Ltd, The product identity had been successfully introduced into the enterprise by means of design management theory and Industrial design methods, and had gained enterprise’s acceptance and adoption. The theories mentioned above were proved correct. At the same time, some more suggestions had also been given by the researchers on promoting product quality, keeping production process and implementing regulations. Without these, product identity would be just a political project and can’t bring any profit to corporation’s brand.

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